Privacy Policy


The Dance Video Store is specially committed to protecting its costumers’ personal information by using a set of safety measures on its website.

Personal information and orders placed by customers under 18 years of age will not be considered nor attended to.

By registering or placing an order online, the Visitor becomes User and gives the Dance Video Store his/her consent to use his/her personal information and address, as well as other information concerning his/her shopping or methods of payment. This information is both stored and electronically processed and may be used for commercial or communication management purposes, thus reinforcing or customizing cultural, product, service offer, as well as promotional or advertising campaigns or order processing. The Visitor/User’s personal information will be treated according to the Portuguese Data Protection Committee.


1.1.  The Visitor/User has the right to have his/her personal information protected.

1.2.  The Dance Video Store respects the right Visitors/Users have to be informed about the collection and treatment of his/her personal information.

1.3.  As the controller of personal information, the Dance Video Store determines the purposes and the means by which all personal information is processed, including all safety measures, making sure that all personal information is treated in Portugal in a correct and legal way, not exceeding the purpose for which it was collected and/or processed.

1.4.  This Privacy Policy is intended to supply the Visitor/User with all the information he/she needs to understand the privacy practices of the Dance Video Store.

1.5.  All questions concerning these data protection policy and practices must be submitted to

1.6.  The registered Visitor/Use must keep his/her information updated by logging into his/her account at and changing any necessary elements or, alternatively, report any personal information change to


2.1.  The Dance Video Store is the only entity enabled to treat its Visitors/Users’ personal information on its online store for organizational purposes.

2.2.  Should the Dance Video Store hire an external entity to treat its customers’ personal information, this shall always be a competent one with a long expertise on the matter. This entity must assure the fulfillment of all applicable laws and regulations, as well as the technical safety measures adopted by them concerning personal information processing. The Dance Video Store will regularly check whether this company is acting as instructed both by the Store and all applicable laws and regulations.


3.1.  The Visitors/Users’ personal information is collected and processed by the Dance Video Store only for purposes connected to the usage of the website Dance Video Store, its services and products purchase, as well as other processing operations within the boundaries of such usage.

3.2.  The personal information may be treated for the following purposes:

a)        when he/she purchases any products sold at, including any agreement to buy any product, the Dance Video Store collects the Visitor/User’s personal information (e.g. password, size, e-mail, address, credit card number and phone number) on the purchase form only for ordered products selling purposes;

b)        when he/she asks for Customer Service at, the Dance Video Store collects the Visitor/User’s personal information (e.g. name and surname, e-mail address) with the sole purpose of supplying the Visitor/User with relevant support for this website or for assistance.

c)        when the Visitor/User creates or shares a Favourite’s list, the Dance Video Store collects the information with the purpose of customizing its services to the purchase of products on the website.

d)         when an address is saved, the Dance Video Store collects the personal information to simplify the creation of future purchase orders.

e)        when the Visitor/User agrees to register on the online store website at his/her personal information is used with the purpose of customizing the services provided. He/She also agrees to receive any commercial messages by e-mail or any other automatic electronic means such as SMS.

3.3.    The Visitor/User’s personal information will not be forwarded to a third party for illegal purposes or without his/her explicit consent, unless otherwise stated. The Visitor/User’s personal information shall only be forwarded to a third party if necessary to process a purchase order.

The Visitor/User’s personal information shall only be forwarded to a legal person (individual or non-individual) to:

a)        provide for electronic payment through the means available on the website;

b)        process sales;

c)        find a solution for any problem created during sales;

d)        receive product purchase payment.

3.4.  The Visitor/User’s personal information may be reported to the police or any legal or governmental authority, under applicable laws and regulations and after formal request by the authorities to prevent any attempt of fraud against the Dance Video Store.

3.5.  The Visitor/User’s personal information may be reported to a third party with the purpose of protecting the rights or the property of the Dance Video Store.

3.6.  If a Visitor/User allows the Dance Video Store to have access to a third party personal information, he/she must beforehand have his/her consent and inform him/her about this Privacy Policy, being the only responsible for forwarding third parties’ personal information, as well as any other illegal and unsuitable misuse of such information, in case previous consent is not granted.

E.g. when a user buys a product to be sent to a third party, whenever the buyer is different from the destination of that product or when a user recommends a specific product displayed at the Dance Video Store website to a friend.

3.7.  The Visitor/User’s personal information is saved in a way that allows the Dance Video Store to identify him/her during the necessary time to collect and process that information and for the purposes clearly stated on this document.

3.8.  The Visitor/User’s personal information collected and saved by the Dance Video Store may be transferred, sold or provided to, including, without any limit, information likely to identify the user and gathered information about the users, due to a change in the management structure of the Dance Video Store (DMAES, Lda.) caused by incorporating, blending, selling, clearing or substantial transfer of assets to one or more affiliated or non-affiliated.


4.1.  The lack of mandatory personal information by the Visitor/User may enable the Dance Video Store to refuse processing his/her order, purchasing products online at or providing other services such as Customer Service.

4.2.  The personal information demanded by the Dance Video Store at to process purchase orders by the User are necessary to complete the transaction and to comply with applicable laws and regulations or to provide any other services at this website or demanded by the customer.

4.3.  Any personal information forwarded by the Visitor/User that goes beyond what is asked to meet all legal or binding demands is optional and has no effect on the use of this website or its services and the purchase or products.

4.4.  The mandatory personal information at the store’s online website is marked with an asterisk (*). The other is optional. There shall be no penalty if any of the non-mandatory fields are not filled in.

The forwarding of sensitive information is forbidden and never demanded.


5.1.  The Dance Video Store adopts safety measures to protect the Visitors/Users’ personal information against the accidental or illegal destruction of information, as well as its loss, change, forwarding, non-authorized or other illegal use, as stated on this Privacy Policy. Nevertheless, the Dance Video Store cannot ensure that the safety measures adopted to protect this website and to transmit data and information through it will prevent or exclude any risk of non-authorized access or data loss.

5.2.  The Visitor/User is advised to equip his/her computer with software capable of protecting it during data transmission and reception, such as an updated antivirus system, a browser with firewall and an anti-spam filter.


6.1.  The Dance Video Store may use automatic data collection systems on its online store website, referred to as ‘cookies’.

6.2.  The acceptance of the automatic procedures used on the online store website is required to take advantage of the many resources and services, including the purchase of products.

6.3.  The Visitor/User may configure his/her browser to block or delete cookies by following the instructions. Nevertheless, if this happens, the Visitor/User may not have access to all the resources and services provided by the website and/or the services provided to registered users.


7.1.  The Visitor/User has the right to obtain at any moment clear and perceptible confirmation by the Dance Video Store that his/her data is being processed, regardless of the fact that he/she is a registered user or not.

7.2.  The Visitor/User has the right to be informed by the Dance Video Store about the source that passed on his/her information, the purposes and the means involved in personal information processing, as well as the underlying procedures inherent to that processing. The Visitor/User also has the right to be informed about all external entities to whom his/her personal information may be forwarded to and accessed, as well as their names and branches.

7.3.  The Visitor/User has the right to obtain from the Dance Video Store:

a)        updating, rectification or integration of his/her personal data;

b)        deletion, transformation into anonymous or blockage of his/her personal data;

c)        confirmation that the operations in a) and b) have been reported to whom the data were communicated.

7.4.  The Visitor/User has the right to oppose, totally or partly:

a)        to the processing of his/her personal information, even if it is related to the purposes they were collected to, for legitimate reasons.

b)        to the processing of his/her personal information for advertising, marketing, product selling, market research or commercial communication purposes.

7.5.  The Visitor/User can freely use his/her rights at any time, provided it is done in accordance with applicable laws and regulations, by sending a request to the Dance Video Store at


8.1.  The Visitor/User can receive more information about the Dance Video Store’s privacy policy and practices at


9.1.  The processing of personal information by the Dance Video Store shall be done according to the Portuguese Law.


10.1.    The Dance Video Store may change or update this Privacy Policy, totally or partly, even if not required by applicable laws and regulations.

10.2.    The Visitors/Users shall be notified of any change or update to this Privacy Policy on the homepage of the online store’s website at

10.3.    All changes or updates shall take effect after being published at the website’s homepage.

10.4.    Whenever the User completes the confirmation of the purchase order, he/she agrees to the Privacy Policy in effect at the time of such confirmation.